So your business has a website — but are you adapt to the ever changing world of web rules?
Before the global expansion into laptops, tablets and smartphones, designing for the web used to mean designing for a computer. Now it means designing for anything with an internet connection.
The usage of handheld web devices is increasing rapidly as individuals turn to their tablets or smartphones to access the web. Yet the misconception of the default device remains. What is imperative to understand is that the desktop version of a website is no longer a default.
Your customers are browsing through content that should be easily accessible and flexible enough to fit multiple platforms. You may have noticed by now that tablets display websites differently than desktops. How about when viewed through an iPhone or an Android? The single most important element you should always remember is that not all devices are the same. Your website should intelligently address the gap between platforms and devices.
You may wonder, ‘is it that important?’ If you are a business that is truly concerned about enhanced user experience and reaching more audience, then it’s not just important – it’s essential!
Your customers are browsing on the web with intent — they're looking to do something, buy something or go somewhere. If someone searches for a restaurant on his smartphone, he's likely to eat at that restaurant within the hour!
So how can your web presence adapt to all types of web devices for serving the needs of your customers? Time to exercise responsive web design!
Responsive web design (RWD) discards the inflexibility of fixed width layouts. Instead, it adapts intelligently to all types of tablet and smartphone devices, all with different screen sizes and resolutions. Rather than tailoring your website to each type of web device, the design responds to the device and adapts. The design serves as a tool that re-organises information in a manner that ‘one fits all’.
Assuming that the design and core of your website is responsive, how about the content? Is it responsive too? Get in your customers’ shoes and think: ‘what are your customers most interested to see?’ Disregard any unnecessary information, be straightforward and provide your audience with the information that is the most vital for them. Use attention-grabbing techniques and get to the point as quickly as possible.
As industries sprint away from web devices with conventional screen sizes, businesses are gradually changing their mind set to accommodate the shift that is happening. They respond to this ever changing, technology-oriented world and embrace methods that will assist with moving forward.
So, with the world becoming more digitally advanced by the minute, does your business afford not to be accessible to your customers, on any and every device of their choice?
Provide your customers with an enjoyable, future-friendly experience through responsive web design.